Sales and Marketing Agency Agreement (goods)

This pro-principal agency agreement template is a comprehensive document that establishes the terms and conditions governing the relationship between a principal and an agent. The agreement aims to protect the interests of the supplier-principal, while providing clear guidelines for the agent's role and responsibilities.  It covers various important aspects, including anti-bribery and anti-tax evasion provisions, intellectual property rights, data protection, and confidentiality.  The agreement also addresses termination rights, payment arrangements, and dispute resolution.  By entering into this agreement, both parties can establish a mutually beneficial and transparent working relationship, promoting transparency, compliance, and the protection of the principal's interests.  The agreement provides a solid framework for the agent to fulfill their role effectively and ethically, while ensuring that the principal's intellectual property is protected and their contractual rights are upheld.  Overall, this pro-principal agency agreement serves as a valuable tool for both parties to establish a mutually beneficial and legally binding relationship. 

It is important to note that this document is a template and should be customised to fit the specific needs and circumstances of the parties- for more information please read our Templates Guide.

See our Agency and Distribution compared article to get a better understanding of these two key commercial concepts.

The following templates can be downloaded from our Templates page:

Distribution Agreement Template

Sales and Marketing Agency Agreement (services)

These templates are supplied subject to our Terms of Sale 

Publisher’s Notice:

Note: This publication does not necessarily deal with every important topic, nor cover every aspect of the topics with which it deals. Templates do not include or provide legal or other advice to users. They are designed to provide a head-start to the development of a commercial agreement and are not the finished article. They require careful reading, analysis and customisation in order to meet the particular needs of the parties to the document. 

All templates and other documents downloaded from this website are subject to our Terms of Sale. 

Any enquiries about this document can be directed to info@contracts-direct.com.

Publisher: Atkins-Shield Ltd: Company No. 11638521 
Registered Office: 71-75, Shelton Street, Covent Garden, London, WC2H 9JQ

E&OE

Atkins-Shield Ltd © 2024