Advertising Agency Services Agreement

This Advertising Agency Services Agreement template is a comprehensive document designed for advertising agencies of any size, offering a wide range of services including creative work, media buying, and related tasks.  t governs various projects, campaigns, or tasks requested by clients over the duration of the agreement. The document includes data protection provisions in line with UK GDPR post-Brexit and offers flexibility with numerous optional and alternative clauses to tailor the agreement to specific needs. Key provisions include data protection, framework agreement, full services, client requests, non-consumer clients, and optional clauses. The template ensures clarity in roles, responsibilities, and expectations, making it a valuable tool for establishing and maintaining professional relationships between advertising agencies and their clients.  It also includes detailed schedules outlining specific services, data processing, and fees, ensuring all aspects of the agency-client relationship are covered comprehensively.

This template includes the following provisions:

1. Data Protection: Updated for Brexit, references UK GDPR.
2. Framework Agreement: Governs various projects, campaigns, or tasks.
3. Full Services: Suitable for agencies offering creative work, media buying, etc.
4. Client Requests: Each project/task agreed separately via written confirmation.
5. Non-Consumer Clients: Agreement for commercial concerns, charities, public bodies, etc.
6. Data Protection Provisions: Optional clauses for data protection and processing.
7. Optional Clauses: Various optional and alternative clauses included.
8. Definitions and Interpretation: Key terms defined for clarity.
9. Term of Appointment: Agreement duration specified, with renewal terms.
10. Company Services: Detailed in Schedule 1, includes media planning, production supervision, etc.
11. Co-Operation: Both parties must provide necessary information and support.
12. Company’s Status: Acts as a principal at law.
13. Other Appointments: Restrictions on working with competitors.
14. Approvals and Authority: Client approval required for various stages.
15. Changes to Work in Progress: Client can request changes, with reimbursement for costs.
16. Remuneration: Various payment structures (fee, time charges, commission).
17. Media Space and Time Charges: Based on current published rates.
18. Discounts and Rebates: Passed on to the client.
19. Materials, Services, and Disbursements: Costs invoiced to the client.
20. Market Research Services: Separate charges for market research.
21. Value Added Tax: VAT itemized separately on invoices.
22. Evaluation: Regular reviews of the relationship and performance.
23. Terms of Payment: Detailed payment terms and conditions.
24. Audit: Client can audit company records related to expenditure.
25. Copyright: Rights in materials created assigned to the client, with some exceptions. 

The template includes schedule to describe the services to be delivered, the fees to be paid for the services and an optional data protection provision.

Publisher’s Notice:

Note: This publication does not necessarily deal with every important topic, nor cover every aspect of the topics with which it deals. Templates do not include or provide legal or other advice to users. They are designed to provide a head-start to the development of a commercial agreement and are not the finished article. They require careful reading, analysis and customisation in order to meet the particular needs of the parties to the document. 

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Publisher: Atkins-Shield Ltd: Company No. 11638521 
Registered Office: 71-75, Shelton Street, Covent Garden, London, WC2H 9JQ

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